Marimekko, a label know for its extraordinary bold prints, was put on the fashion map by Jackie Kennedy when she once bought out the collection of seven shift dresses from a boutique in Cape Cod.
The unknown Finnish label was soon after featured on the cover of various magazines, and has since held a permanent place in the fashion world.
JC: How do you approach your designs when each collection is based on prints?
Samu: I basically work with 3-4 prints for each collection involving a mixture of vintage and new designs developed by our print designers. I mix solid colors to calm down the vibrant look. It’s really important that all our fabrications are natural – we do not use synthetic materials.
JC: What is your own personal design aesthetic?
Samu: My personal style has been described as classic, feminine and flirty. A classic look with a stylish twist.
