FRIDAY, SEPT. 6 — My Fashion Week is but two days old and it is already gathering momentum from shows by Jason Wu and Rag & Bone. The day could be divided along a social media axis. At one pole was Jason Wu’s backstage and at the other Rag & Bone’s. The former displayed a sign throughout hair and makeup requesting no social media and the latter just the opposite, even going so far as to suggest which hashtag to use when “shar[ing] the love.”
I posted pictures of both signs to the Wilhelmina Instagram, which not surprisingly drew an impassioned response. The thing is, though neither sign changed my approach as I have long held to only posting images and other obvious revealing facts about a collection after the show has concluded. I do this out of respect to the designers and maintain the matter is their prerogative. Brand comfort levels with social media continue to evolve and as with any population, a variety of approaches can and will be taken. Leave the rest to L2 to index.
One final mention, Ava Smith is now blonde (below)! She looked the business at Jason Wu and Rag & Bone.
