Lubov Azria: Behind the Scenes at BCBGMaxAzria and Herve Leger Spring 2014

By Lubov Azria

BCBG Instagram

  • Model walks for the casting director

    Model walks for the casting director

  • Styling the collection

    Styling the collection

  • Casting board

    Casting board

  • Styling for the runway

    Styling for the runway

  • Models line up at casting

    Models line up at casting

  • BCBG Instagram #6

    BCBG Instagram #6

  • BCBG Instagram #7

    BCBG Instagram #7

  • BCBG Instagram #8

    BCBG Instagram #8

  • Styling a model

    Styling a model

  • BCBG Instagram #10

    BCBG Instagram #10

  • In the showroom

    In the showroom

  • Makeup artist Val Garland doing beauty tests

    Makeup artist Val Garland doing beauty tests

  • BCBG model at hair and makeup tests

    BCBG model at hair and makeup tests

  • Sephora makeup for BCBG and Herve Leger

    Sephora makeup for BCBG and Herve Leger

  • Model board

    Model board

  • Working with Bumble & bumble on the hair look

    Working with Bumble & bumble on the hair look

  • More hair and makeup tests

    More hair and makeup tests

  • Model boards

    Model boards
Lubov Azria
Lubov Azria

As Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria embodies both the aesthetic and spirit of the successful, global fashion house. Born in Kiev, Ukraine, Lubov first tasted success as a ballet dancer in the youth division of the renowned Bolshoi Ballet. After relocating to the United States with her family in her early teens, Lubov's focus shifted from dance to the visual arts. A love of design and natural talent for illustration led her to pursue a degree at the Fashion Institute of Design and Merchandising, where she developed her passion for fashion as a means of personal, creative expression.

Lubov joined BCBGMAXAZRIAGROUP as a Designer in 1991 and was named Creative Director in 1996, the same year the company's core brand, BCBGMAXAZRIA, first debuted its Runway collection during New York Fashion Week. Under Lubov's influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America's leading design houses.

| Follow your dreams and never give up. That alone will take you far.

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