Gap’s Athleta Sets the Bar at New York Fashion Week

How on earth does a performance brand kick off Fashion Week? With synchronized ball dances, people! Gap Inc.-owned Athleta took Lululemon to the mats this morning with its adrenaline-fueled Fashion Week debut that was by all accounts a success, thanks to renowned celebrity choreographer Luam Keflezgy and stylist Zanna Roberts Rassi, who you may also know as Marie Claire’s senior fashion editor.

“It’s…

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