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Runway

21 Questions with… Emily Schuman of Cupcakes and Cashmere

August 3, 2015

By Emily Schuman

Life is pretty sweet for Emily Schuman. She’s the mastermind behind popular lifestyle and fashion blog Cupcakes and Cashmere and even published a corresponding book that became a certified best-seller along with a recently released follow-up focusing on the home. After first honing her craft at Domino and Teen Vogue (you may have…

Emily Schuman created the uber popular Cupcakes and Cashmere in March 2008 as a way to document the things she loved. More than a blog, it is a mantra and aesthetic that celebrates the little pleasures in life. The site encourages and inspires readers through fashion, food, beauty and interior design. In 2015, Emily released her second book Cupcakes and Cashmere at Home and debuted the Cupcakes and Cashmere clothing line. She lives in Los Angeles with her husband, daughter and three cats.