Natalie Chanin Tells Us What It’s Really Like to Run an Eco Fashion Brand

By Maria Denardo

Eco awareness isn’t just a passing trend in the fashion industry — it’s a full-blown movement. Nobody would know that better than Natalie Chanin, the mastermind who started the eco lifestyle label Alabama Chanin 15 years ago. We caught up with Natalie to find out what it’s really like to run a successful sustainable business.

theFashionSpot: Why is an eco-conscious brand…

Maria Denardo
Maria Denardo

Maria Denardo is the Fashion Director at theFashionSpot. Prior to joining tFS, she worked as the Site Director at Lifestyle Mirror and the Senior Fashion Editor at Fashion Week Daily. Her "unhealthy attachment" to hats led her to the halls of FIT, where she's currently completing her millinery certification. She proves that turbans never, ever go out of style.

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