A Totally Important Designer Debuts E-Commerce With Net-A-Porter

Azzedine Alaïa doesn’t operate according to others’ timetables. The Tunisian-born, Paris-based designer has long spurned convention. Each season, a handful of buyers, close friends and oh-so-lucky editors see his collections at intimate, post-Fashion Week showings. Plus, up until now, Alaïa’s current ready-to-wear offerings couldn’t be found online (resale sites excluded).

Starting on Thursday, that last point will change. For the first time in history,…

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