Gap’s 90s-era TV spots were perfect. Through (catchy AF) song and dance, the all-American, California-born brand had our elementary-school selves obsessed with #normcore. We hummed “Mellow Yellow” in tune with Rashida Jones and co. We begged our parents to shell out for puffy orange vests and Gap-emblazoned sweatshirts. We wore the spoils of our efforts with pride.
Then something switched. We entered…
