[ Diversity Report: Were the Fall 2016 Fashion Ad Campaigns as Inclusive as Fashion Week? ]
“We have admired Ethan’s work for a while now and have many mutual friends in New York. Ethan’s way of capturing distinct personalities in a socially conscious and progressive way and his strong connection with New York and its underground subcultures is something we respect,” Proenza co-founders Jack McCollough and Lazaro Hernandez told Refinery29. The duo asked Green to cast models he had previously worked with and Green called upon his talented, diverse peers. McCollough and Hernandez more than approved of Green’s choices. “The mix felt right and the overall message of diversity very contemporary,” they told the Cut, adding, “The whole thing felt like the New York we know.” Needless to say, Proenza’s pre-fall offerings are just as strikingly beautiful as their wearers. We strongly suggest you hide your tax refund before exposing your senses to McCollough and Hernandez’s asymmetric hems, cutout knits, dazzling prints, expertly draped hookups and gorgeous platform sandals (now available to shop on proenzaschouler.com). Check out Proenza’s full Pre-Fall 2017 lookbook in the gallery below.All Images: Ethan James Green for Proenza Schouler
Proenza Schouler Lookbook
-
Proenza Schouler Lookbook #1
-
Proenza Schouler Lookbook #2
-
Proenza Schouler Lookbook #3
-
Proenza Schouler Lookbook #4
-
Proenza Schouler Lookbook #5
-
Proenza Schouler Lookbook #6
-
Proenza Schouler Lookbook #7
-
Proenza Schouler Lookbook #8
-
Proenza Schouler Lookbook #9
-
Proenza Schouler Lookbook #10
-
Proenza Schouler Lookbook #11
-
Proenza Schouler Lookbook #12
-
Proenza Schouler Lookbook #13
-
Proenza Schouler Lookbook #14
-
Proenza Schouler Lookbook #15
-
Proenza Schouler Lookbook #16