Dove’s Campaign for Real Beauty first launched in 2004. The aim was to “start a global conversation about the need for a wider definition of beauty.” The first few spots, which quickly went viral, indeed started multiple conversations, not all of them beneficial to Dove. Many saw the ads as hypocritical. To quote Ann Friedman (of the Cut): “The initial ads…
“Why is this fat-shaming bullshit on my feed? So many things wrong with this ad.”
