Thredup, a fashion website that sells secondhand clothing, is partnering with sustainable womenswear brand Reformation to create an online platform called Upcycle that encourages other brands to participate in the circular fashion economy. Circular fashion, a term coined by Dr. Anna Brismar and H&M’s sustainability staff in Stockholm, is the concept of reusing and recycling apparel and accessories through their continued use.
Upcycle’s process involves shipping clothes from any brand to Thredup for free. All items that meet their quality specifications will receive a Reformation shopping credit. Any donations sent by December 31 will earn an extra 15% payout credit.
According to Thredup, 26 billion pounds of clothing are sent to the landfill each year. Selling or donating a used garment extends its life on average by 2.2 years, reducing its carbon, waste and water footprint by 73%. Thredup CEO and founder James Reinhart says that the goal of Upcycle is to “extend the life of clothes and the positive impact reuse can have on our environment.”
Examples of Thredup’s payout structure include a J. Crew dress at 30% of listing price pays $12.67, Tory Burch shoes at 45% of listing price pays $31.28 and a
Gucci Handbag at 90% of listing price pays $286.84. Check out the website and do your part by returning and earning at thredup.com/reformation.
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