Lutz Huelle Is the New Creative Director of Delpozo

, a Madrid-based luxury brand, has just announced designer Lutz Huelle as its newest creative director, replacing Josep Font, who left the brand in September.

Huelle is known for his “Decontextualisation” and out-of-the-box ideas where he has been known to turn objects, such as a towel, into an evening gown, a dress made into a coat and a trench coat into a dress. The designer is also popular for his mixing of genres, such as casual and formal, feminine and masculine, and evening and sportswear. Such creativity has won the designer multiple awards, like the Ackermann Pret-a-Porter Prize and ANDAM Award.

Image: Lutz Huelle Fall 2016 via Imaxtree

Huelle told WWD that he does not plan on any rebranding: “It won’t be about reinventing the brand. The most important thing for me is to preserve what made Delpozo so wonderful.” Adding, “Delpozo is a brand that exists in its own world and people have an emotional connection with it. What we would like to do is to make it just a little bit more approachable, more real and suitable for the everyday life, not only for the red carpet.”

Huelle’s unique way of approaching fashion and daring sense of style and his creation of a daywear version of Delpozo is something to look forward to for the Fall 2019 and Spring 2020 collections in London. In the meantime, check out Delpozo’s Spring 2019 collection below.