Between the meteoric rise of social media and millennial consumers, the seasonal ad campaigns, fashion’s most traditional form of marketing, don’t carry the same weight they once did. With Instagram, Snapchat and the like, brands now have an immediate line to their followers, whom they interact with — and essentially pitch — on a daily, if not hourly, basis. At the same time, Gen…
"Feels like Karl Lagerfeld's Chanel."
