Not even dismal weather was enough to dampen the spirits of the fashion pack earlier today, as they descended upon Marseille to bare witness to Virginie Viard’s latest Chanel collection for the Cruise 2025 season. Models (including Viard muses Loli Bahia and Vivienne Rohner) roamed the rooftops of the ‘Cité Radieuse’ (a post-war residence built between 1947 and 1952 by Swiss-French architect Le Corbusier and one of Marseille’s most iconic buildings). Under blustery and gloomy skies, front row attendees like Lily-Rose Depp and Charlotte Casiraghi sat and watched as Viard’s lineup went by, with the storied French fashion house’s creative director inspired by every element the majestic port city in Southern France has to offer – the sun, architecture, music and dance. Hoodies were layered under pastel tweed suits, a number of chic swimwear pieces made an appearance, CC-clad scuba dresses too, and the knitwear seemed as light-as-air.
Read below the reactions of theFashionSpot’s forum members:
“This is shockingly bad. Even by Virginie Viard’s standards. Emperor’s new clothes though, this will sell like hotcakes!” [Frederic01]
“How does Virginie Viard still have a job? This is a performance based position in which you are judged on your ouput and every collection is seemingly worse than the last. The entire brand direction under her leadership has become tepid, uninspired, dowdy. They’re clothes for wealthy old ladies with no taste.” [signifier]
“I say it every time, but everything looks so HEAVY. How did Karl get everything (well… most things) to look so LIGHT?” [blueorchid]
“Next level tragic. It has to be difficult to come up with something as bad as this, not even on purpose, not even trying. The clothes are so ill-fitting.” [Creative]
“The weather felt as depressed and miserable with the show as I did.” [GERGIN]
“It’s really a talent to produce something so frumpy and ill-fitting while having access to the best atelier in the world. She is the worst when it it comes to proportions.” [avonlea002]
“Watching the livestream, I see that these clothes look even worse in motion. Everything fits/drapes so poorly: stiff when it’s supposed to be floaty, droopy when it’s supposed to be structured, botched proportions. Again, Virginie’s collections would work if she actually had a technical eye.” [LadyJunon]
See all the looks from the Chanel Cruise 2025 collection and join the conversation, here.
