It’s easy to define all-American style with the go-to “red, white and blue” characterization. Yet the annals of fashion history tell us it’s so much more than a color story — it’s a vision of rich heritage, brought to life in the form of enduring styles and flattering silhouettes. This summer, INC International Concepts, only at Macy’s honors that spirit with its American Icons campaign.
In its second year, this celebratory experience recognizes the inherent American penchant for chic style with a selection of designer fashions from INC International Concepts. Featuring country icons Brett Eldredge and Jana Kramer, the American Icons campaign showcases stunning summer looks with a distinctly wholesome feel.
And what would a casual summer be without a maxi skirt? Long and flowing, its comfort is unsurpassed. This Embellished Printed Maxi Skirt ($99.50) is emblematic of the beloved style at its best, channeling a little bohemian spirit, shaken up with a splash of global inspiration via its ikat print, referencing modern glamour with its unexpected sequined stripe.
A natural partner for something so carefree, the Strapless Ruched Top ($39.50) balances the skirt’s relaxed feel with a hint of approachable sex appeal. The shoulder-baring option is just that — an option, thanks to its detachable straps. Either way, it’s destined to make even the hottest days of the year more bearable.
Of course, no exploration of all-American style would be complete without a nod to a star print. The Sequined-Star Sweater ($69.50) shines bright with a sprinkling of sequined spangles on soft navy cotton blend fabric. It’s just right for those days that call for a light coverup.
Beat the heat in the ultimate summer mainstay: a pair of preppy white shorts. While the tried-and-true casual bottom is essentially the anti-dress, it’s recently found its way onto red carpets in decidedly dressier fashion. You may not be making your big screen debut anytime soon, but feel free to dress up (or down) these Cuffed Cargo Shorts ($45.50) to your liking.
As iconic as stars and stripes, the jumpsuit is a fashion phenomenon — and also a bit of a risk. Yet the Smocked Jumpsuit ($89.50) is so perfectly rendered that it takes any lingering doubts out of the equation entirely. From its timeless navy and white palette to its ultra-soft fabric, this eye-catching piece is perfect when you need to be pulled together, stat.
INC International Concepts puts a modernized spin on these classic clothes, while remaining true to the encompassing theme of traditional American style. They’re effortless, comfortable, reliable — absolutely everything you could possibly ask for in a wardrobe staple.
sponsored by Macy’s
