Nike just stepped up the activewear ad game (yet again). NikeWomen’s Zonal Strength Tights campaign — conceptualized, directed, performed, soundtracked and cast by musical artist FKA Twigs — is unlike any we’ve seen before. Sure, the key elements are there. The video and campaign imagery features sports professionals. They wear the brand’s new compression tights (which help reduce muscle vibration on the…
"Echoes campaigns from the late 70s."
