To promote their latest fragrance, Amber, Prada is turning to the silver screen – 300 silver screens in fact. This is the second time that head of Prada, Miuccia Prada, is turning to film to advertise the fragrance: back in 2005 the designer turned to famed director Ridley Scott to direct a short film, “Thunder Perfect Mind” inspired by the fragrance. Now WWD is reporting that the essence of the scent is captured in a graphic, animated short film, called “Fallen Shadows,” which doubles as the fragrance’s new advertising campaign being shown in 300 Italian cinemas.
