The SXSW Survival Guide That Will Make or Break Your Week

South by Southwest isn’t just a music festival. It’s a state of mind. If you’re headed to Austin this week, you have one supreme goal: to headbutt Fun as much as humanly possible. What separates the seasoned vets who are on a first name basis with Fun from the stringy-haired amateurs who “wing it” is preparation. After all, any American Spirit-smoking hipster can…

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