Online shopping is our mental cardio. It’s akin to meditation. Whether our closet is in desperate need of a refresh or we’ve had a bad day or we just plain feel like it, nothing de-stresses like a healthy bout of online window shopping. Needless to say, the World Wide Web is full of endless shopping possibilities and a simple trip to the virtual market can turn into a Homeric odyssey if you lack direction.
So in order to aid in your hunt for the most rewarding game of all, we’ve rounded up our picks for the best online clothing stores for women. Some of our favorites include:
- Zara
- The Frankie Shop
- & Other Stories
- Mango
- Net-a-Porter
- COS
- Aritzia
- Reformation
- Universal Standard
- Need Supply Co.
Click through the slideshow above for 28 online shopping sites for women’s clothing that offer a mix of styles and price points, but are united by their bookmark-worthiness. PSA: You may want to have your credit card handy for this one.
[ Next: These 11 Ethical Brands Will Refresh Your Work Wardrobe ]
Best Online Stores
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Zara
Every morning we scroll through the Zara app like we're reading the daily news — and can you blame us? The Spanish-based retailer is known for quickly churning out runway trends with thoughtfulness and affordability rivaled by few. Our favorite categories include statement outerwear and well-tailored, work-appropriate pants and dresses.
Image: Courtesy of Zara
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The Frankie Shop
Shopping at The Frankie Shop makes us feel like grown-ups. That’s because it’s packed with luxe basics with a subtle edge from designers like Rachel Comey, Rodebjer and Ganni. Plus, the in-house label produces contemporary pieces that pretty much promise to never go out of style.
Image: Courtesy of The Frankie Shop
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& Other Stories
Under the H&M umbrella, & Other Stories’ designs hail from three design ateliers in Paris, Stockholm and Los Angeles. Which makes its pieces cool, modern and surprisingly affordable. A great site to shop for flash-in-the-pan trends and everyday basics.
Image: Courtesy of & Other Stories
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Mango
The Spanish brand has its base in Mediterranean style with a contemporary accent. Translation? Mango offers up sophisticated pieces you can wear to work to look like a boss or on vacay to look like a local. And its plus-size offshoot, Violeta by Mango, is one of the best around, offering wardrobe staples that rival any straight-size label.
Image: Courtesy of Mango
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La Garçonne
With La Garçonne, you come for the chic forever pieces and stay for the forward-thinking styling and sharp look at up-and-coming designers. Scroll through the site's blog before shopping to get your mental mood board going.
Image: Courtesy of La Garçonne
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COS
We're devotees of pretty much every H&M-owned chain, but when COS (an acronym for "collection of style") finally launched its e-commerce site a few years back, our hearts burst with joy. The clothes are minimalist yet forward-thinking, the pricing is reasonable and the fabrics are solid. Plus, we're freakishly obsessed with its sock range.
Image: Courtesy of COS
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Totokaelo
Founded in 2003 by Jill Wenger, this Seattle-born retailer prides itself on its stock of "beautifully designed and thoughtfully curated fashion and objects." Here, you'll find intriguing, minimalist pieces by labels (Haider Ackermann, Dries Van Noten, Issey Miyake) not readily stocked in more mass online clothing stores. Head to the Under $200 section when you want to browse guilt-free.
Image: Courtesy of Totokaelo
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Universal Standard
If you’re looking for elevated basics for literally all shapes and sizes, bookmark Universal Standard immediately. From ready-to-wear knits that make shopping for work or lounging around the house easy-peasy to picks from its Fit Liberty collection, which the brand will replace for free in your new size if it no longer fits, Universal Standard will keep you coming back for more.
Image: Courtesy of Universal Standard
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Aritzia
Canadian import Aritzia keeps it simple with a selection of tops, pants and dresses that abide by the "cubicle-to-cocktails" school of thought. And while its straight-forward pieces are well-deserving of a spot in your wardrobe, given the boutique pricing, we'd recommend waiting for the sales.
Image: Courtesy of Aritzia
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Reformation
Sustainable fashion front-runner Reformation has been an It girl go-to ever since its 2009 inception. We dare you to casually window shop the site without finding yourself the proud owner of yet another of its of-the-moment, effortless designs and figure-flattering silhouettes. (Also, if you're seeking affordable bridesmaid dresses, look no further.)
Image: Courtesy of Reformation
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The RealReal
The RealReal is the place to find pre-owned designer goods on the web. Everything's up to 90 percent off, there's a sale every other day and its selection of Chanel, Gucci, Simone Rocha and more will have you feeling like a kid in a consignment candy store.
Image: Courtesy of The RealReal
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Net A Porter
We'll know we've made it (or lost it) the day we open up our laptops, click over to Net-a-Porter and fill our carts with reckless abandon. In the meantime, we'll continue to admire the OG luxury e-retailer's shiny goods and tight edit from a strictly aesthetic standpoint, splurging on the occasional investment piece from one of the world's top-tier labels as often as sanity allows.
Image: Courtesy of Net-a-Porter
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Moda Operandi
In the era of see-now-buy-now, Moda Operandi is no longer just a place for us to pre-order the runway or await the next Mansur Gavriel restock. MO now boasts a boutique section and editorial content to rival Net-a-Porter and its The Edit.
Image: Courtesy of Moda Operandi
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SSENSE
Clean, crisp and cutting edge, SSENSE is yet another of those high-end, multibrand retailers from which we can't look away. When you've maxed out your spending limit, head over to the site's editorial section for all the Tumblr source material you'll ever need.
Image: Courtesy of SSENSE
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Opening Ceremony
Humberto Leon and Carol Lim's once niche boutique is now the highest arbiter of cool. From its never-boring in-house line to its covetable throwback collaborations to its roster of nascent design talent from all over the world, Opening Ceremony is the fashion set's go-to indie retailer.
Image: Courtesy of Opening Ceremony
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Need Supply Co.
Need Supply Co. was one of the first boutiques to peddle brands like Black Crane, C/MEO COLLECTIVE, Stelen and Toit Volant — now ubiquitous thanks to its clean aesthetics and affordable price points. Longtime frequenters of the Richmond, Virginia-based boutique were (aptly) over the moon when it launched its chic in-house line this past spring.
Image: Courtesy of Need Supply Co.
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Mytheresa.com
With street style star Tiffany Hsu serving as the site’s fashion buying director, mytheresa.com is a treasure trove of trendy pieces and heritage brands. Its designer selection rivals Net-a-Porter and while we don’t exactly boast budgets to buy everything our hearts desire on the luxury site, its sale section features prices slashed by 30 percent to 70 percent. So keep checking back in to see if that new Jacquemus raffia tote is available at a discount.
Image: Courtesy of mytheresa.com
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Everlane
Known for its basics (but never basic), Everlane is our go-to destination for everyday staples. We're big fans of its geek-chic loafers, all of which ring in at under $200, though you wouldn't guess it from the well-crafted Italian leather.
Image: Courtesy of Everlane
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Oak
Card-carrying members of the cult of Rick Owens, meet Oak. Known for its inventive takes on modern essentials (oversized denim jackets, cropped button-downs, low-slung tanks, destroyed everything), the fashion world breathed a sigh of relief when, unlike its erstwhile parent company American Apparel, the store did not go under. Happily, we can still look to the online clothing store for fashion-forward streetwear and goth-inspired basics at (semi-)reasonable prices.
Image: Courtesy of Oak
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Genuine People
What Zara is to runway mainstays, Genuine People is to budding labels (for better or worse). The husband-and-wife duo behind the fast fashion brand puts out affordable versions of everything we've been eyeing at Opening Ceremony for a fraction of the price and do it on a seemingly daily basis.
Image: Courtesy of Genuine People
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The Outnet
The Outnet is the premiere place to shop for marked-down designer goods online. Unsurprising, given that it's owned by the masterminds who brought us Net-a-Porter. Like its sister site, The Outnet features smart styling information, trend-based landing pages and speedy, reliable customer service.
Image: Courtesy of The Outnet
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For All To Envy
When it comes to snagging an old-school find that's yours and yours alone (online), Los Angeles-based vintage peddler For All To Envy is your best bet. Its uncluttered layout and vast e-selection sets it apart from its peers. Also, this is where Rihanna copped her headline-making Princess Di tee. Need we say more?
Image: Courtesy of For All To Envy
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Are You Am I
A favorite of A-list celebs like Bella Hadid and cultish icons like Vashtie Kola, Are You Am I comes from the mind of Fashion Toast trendsetter Rumi Neely. The sleek, sweet wares are definitely California-girl leaning (read: lots of crops), but we love an exercise in layering.
Image: Courtesy of Are You Am I
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Oak + Fort
Devotees of brands like Helmut Lang and Theory will be instantly hooked on Oak + Fort's minimalist color palette and sleek yet experimental aesthetic. To top it off, prices hover around $50 to $100 per piece.
Image: Courtesy of Oak + Fort
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ASOS
Where would we be without ASOS? Between its treasure trove of a vintage marketplace, its en pointe plus collection and its affordable, all-encompassing selection of apparel, shoes and accessories, ASOS has more than earned our hard-earned dollars.
Image: Courtesy of ASOS
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Of a Kind
Indie e-boutique Of a Kind more than lives up to its name, thanks to its ever-rotating, limited-edition collaborations with gifted emerging designers. In an age of oversaturation, we truly value its eye and effort.
Image: Courtesy of Of a Kind
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Assembly
We love online clothing stores that aren't afraid to express themselves and Assembly is certainly one of those. The indie retailer features cultish brands like David Michael, Pari Desai, Sandy Liang and Eckhaus Latta, which, while avant-garde, won't break the bank. The brand's in-house line, which it showcased in a basketball tournament for Spring 2017, more than holds its own against its stock of industry favorites.
Image: Courtesy of Assembly
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Shopbop
Shopbop is the jack-of-all-trades of the e-commerce world, featuring everything from Cheap Monday to Cynthia Rowley. On the one hand, the vast array of options can be dizzying, on the other hand, you're sure to find something you love, no matter your budget.
Image: Courtesy of Shopbop
