Over 82 million #OOTDs have been posted in the six years since that transformative October day when Instagram debuted. One of the most ubiquitous hashtags on the platform, the label allows us to not only give our own snaps a popularity boost, but easily search for fashion inspiration while barely lifting a finger. Unsurprisingly, a recent review of Instagram’s fashion-centric statistics revealed that the top-performing (in terms of likes as well as comments) #OOTDs belong primarily to celebrities.
Pretty Little Liars star Shay Mitchell boasts the buzziest #OOTD (449,200 likes, 3,354 comments), which shows the actress seated on a ledge in a silky ivory vest, a white tank, denim cutoffs and dusty pink heels. In her caption, she pokes fun at Los Angeles’ predictably unpredictable weather.
In second place is Victoria Justice, whose snap of herself in a wide-brimmed black hat, a black tank, striped pink trousers and strappy heels (ostensibly taken on a Sunday) garnered 219,700 likes and 649 comments.
We know what you’re thinking — been there, seen that. When navigating our way out of a fashion rut, it’s necessary to seek new frames (and feeds) of reference. With that in mind, allow us to introduce the lesser-known ladies dominating the #OOTD marker. Hailing from all over the world, these fashion bloggers and vloggers know what it takes to coordinate a killer outfit (and background). Click through the slideshow above to get to know ’em, follow ’em, learn all of their sartorial and social media tricks and — one glorious day — surpass them.
