H&M Just Launched a Sustainable Unisex Denim Line, Here’s What We’re Buying

Today, everyone’s favorite Swedish retail giant dropped its latest collection, a line of unisex denim aptly named “Denim United.” In keeping with H&M’s shift toward sustainability, the entire collection is made using organic and recycled cotton and other eco-friendly materials.

The word “unisex” is often taken to mean “boxy” or “menswear-inspired.” Denim United is anything but. In fact, it’s loaded with cool-kid staples. The 19-piece capsule features the sort of thigh-grazing jackets you’d expect to find in Rihanna’s or Bella Hadid’s closet, alongside retro straight leg jeans Seinfeld himself would wear with pride. Then there are some more skate-inspired wares, including a pair of knee-length denim shorts (a cut we fully expect to see everywhere this summer).

Image: H&M

The pieces aren’t intended for, or marketed to, any specific gender. “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive,” stated H&M spokesperson Marybeth Schmitt in a press release.

Truer words were never spoken. Click through the gallery below for our favorite pieces from the collection, available exclusively on hm.com. (Side note: We would’ve included the pinstripe jeans shown above, but they have yet to appear on H&M’s site.)