Give Your Mom Jeans a Cool-Kid Makeover a la Gucci and Kendall Jenner

We’re sorry to report that, at least for the (Fall 2017) moment, denim is no longer a key player on the runways. Designers are moving toward a more grown-up aesthetic. Even previously denim-centric brands like Marques ’ Almeida and Ellery shunned the material in favor of tailored, office-friendly wool pieces (and not-so-office-friendly PVC flares).

And yet fashion’s obsession with mom…

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