Red Is the Must-Have Color of the Season

Pantone might be calling 2018 the year of Ultra Violet, but one color trend that will never fail us is the most powerful hue on the spectrum: red. Studies show that both women and men are more attracted to people wearing red. The vibrant, bold color is a showstopper, and subconsciouses everywhere know it. Red doesn’t need to be the color of the year, because it’s appropriate year round. A bold red lip brings to mind summer days just as much as a bright red coat in a sea of black puts you in a festive mood. Here, the best red pieces to embolden your fashion color palette (and it doesn’t hurt that the crimson color is fail-proof for upcoming holiday parties).

[ Next: A Lively Palette Dominates Pantone’s Color Trend Report for Spring 2019 ]

Color of the Month: Red (shopping roundup)

Mango

Faux Fur Biker Jacket in Red, $149.99 at Mango
Frye

Fiddler Merino Wool Cap in Burgundy, $68 at Nordstrom
Mango

Bow Knitted Dress in Maroon, $49.99 at Mango
Forever 21

Velvet Belted Palazzo Jumpsuit in Burgundy, $19.90 at Forever 21
Nordstrom

Lambskin Leather Gloves in Cherry, $59.25 at Nordstrom
Halogen

Silk Diamond Scarf in Red Bloom, $39 at Nordstrom
Forever 21

Cutout Polka Dot Jumpsuit in Red/Ivory, $13.95 at Forever 21
ALDO

Snoddy Ankle Boots in Bordeaux, $80 at ALDO
Converse

One Star Platform Patent '90s Leather Low Top in Cherry, $85 at Nike
Bershka

Corduroy Puffer Jacket in Terracotta, $69.90 at Bershka
Abercrombie & Fitch

Off-The-Shoulder Sweater Dress in Red, $47.60 at Abercrombie & Fitch
Urban Outfitters

Peter Plunging Hook + Eye Cropped Top in Red, $59 at Urban Outfitters
ALDO

Aurella in Red Misc., $100 at ALDO
Abercrombie & Fitch

Belted Taper Pants in Red, $47.60 at Abercrombie & Fitch