Reformation and Madewell Jump Into the Sustainable Swimwear Market

Reformation and Madewell are stepping up their already considerable efforts towards sustainability. Reformation’s fast fashion business model uses sustainable fabrics made from organic and/or non-toxic materials and Madewell is known for its eco-denim and clothing made from recycled plastics. Now, to the delight of conscious consumers everywhere, both brands are offering sustainable swimwear — just in time for spring.

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