Burberry is known for its iconic check pattern, but there’s a new way to show your love for the brand. The fashion institution just released a monogram collection with pieces featuring the interlocking initials “TB” as an homage to founder Thomas Burberry.
“When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary,” said Creative Officer Riccardo Tisci regarding the development of the brand’s new calling card.
He tapped Gigi Hadid to be the face of the collection and the campaign has her portraying four so-called characters representing the brand’s new aesthetic: the lady, the gentleman, the boy and the girl. In keeping with the theme, her outfits range from oversized sweaters and hoodies to ladylike silk skirts.
The new monogram must-haves are now available via Burberry’s website.
